A three-part health literacy video series was produced by the Greater Detroit Area Health Council [GDAHC] and St. Francis Cabrini Clinic. The free-to-the-public animated video series is the first of its type in Michigan intended for adults who are eligible for health care subsidies through HealthCare.gov or the Healthy Michigan Plan; have health care benefits for the first time; and/or may have literacy challenges.
The GDAHC-Cabrini Clinic “Pathway to Health Care” videos (available below) walk adults through the basics of enrolling for health care, understanding their benefits, and retaining their care. The animation with voiceover is geared toward all levels of literacy, including adults who have reading challenges. Actions such as grasping the ten essential benefits of care, preparing for the first doctor’s visit, retaining care through co-pays, and reenrolling annually are essential components presented in the videos.
GDAHC and the Cabrini Clinic collaborated on the content. It’s largely based upon one-on-one presentations led by Cabrini Clinic staff to help clients understand and retain health care benefits. GDAHC contracted with Detroit-based Saga MKTG, LLC to produce three animated videos and a public service announcement (PSA). The Robert Wood Johnson Foundation provided the funding.
GDAHC and the Cabrini Clinic also offer the opportunity for health care and community organizations to customize the videos. Contact Lisa Mason, Vice President, Program Partnerships at 313-596-0811 or email her to learn more.
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